“Plastic – not what you thought…”

The Keter Group is a global enterprise that provides an extensive range of furniture, storage and organization solutions, all made of plastic. Planning the company’s offices in Herzliya, was a journey into a world of textures. Keter’s advanced technology for producing distinctive textures, unprecedented in the world of plastic, was our inspiration.
Our design concept was aimed to creating a space that combines materials developed by the company, with natural elements and materials – a combination that inspires the employees and designers of Keter.
 In the reception area, we designed two open booths made of white iron construction. Both are filled with Keter’s wood-style plastic, combining plants and wall mounted lighting fixtures. Custom made furniture were designed especially for Keter, such as: a wooden bench that integrates plastic back from Keter’s iconic plastic chair. In the RND area, we designed the materials library with plastic crates used in Keter’s manufacturing lines; here they are used as storage drawers and as a display of materials and models of new products. The reception counter is inspired by the wooden pallets used for shipping and transporting Keter products in its factories world-wide. Here, we emphasized the company’s industrial and manufacturing character. 
The outcome is a one-of-a-kind design, unique for Keter’s offices.

KETER

2,400 Sqm, Herzliya

Lead Designer:
Elinor Hashalom

Design Team: Katya Michkovsky, Oren Tchiprout, Sian Kapan

Photography: Kfir Ziv

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